An American study estimates the average woman spends $300,000 on makeup and skincare in her lifetime. Now an Alberta venture has entered the market with a line of organic products, personally customized for your skin type. Dr Lele Skincare was born as an idea in an arena between two hockey moms with a passion for skin care. In addition to their products, Dr Lele Chen and her partner Brianne Boldt offer educational workshops to both kids and adults teaching them how to make their own customized skin care.