Thrifty Princess Studio’s consignment for a cause initiative is boosting business and helping homeless cats. The store opened in 2010 and specializes in designer ladies’ clothing and accessories. And while Jennifer Jensen has always been interested in fashion, she also has a passion for supporting her local community, which helped her find the consignment for a cause model. She is now partnered with the Meow Foundation in Calgary. When an individual brings in their consignment items, they can choose to donate their proceeds to the charitable foundation.