Ahead of its July deadline for legalizing recreational marijuana use in Canada, the federal government has launched a campaign warning of the risks of drug-impaired driving.

The graphic video includes the use of a social app similar to Snapchat, an app used daily by most in the target demographic ages of 16 to 24.

Youth are shown consuming cannabis before getting in the car to head to a party, and the graphic ending depicts the realioty of the risks taken when getting behind the wheel impaired.